Brand New School

Brand New School uses SPHERON-VR Technology for the light mapping. Director Rob Feng explains: "The SpheroCam HDR really eases our work on location and back in the studio. You know, time is always a matter: The camera not only captures the light, which is nice to use for our light maps, but also allows to create 3D virtual sets from the images. So accurate, that everything pretty much snaps into place on the post end." 

Read whole article on latest production with SpheroCam HDR (1-page PDF).

In the past twelve months, directing commercials for Apple, VW, Toyota, Jeep, Target, Vodafone, Coca-Cola, Pepsi and EA Sports, Brand New School has worked with agencies such as Arnold Worldwide, Wieden+Kennedy, TBWA\Chiat\Day, DDB and JWT. The company has also helmed viral ads for VW, Budweiser, and Adidas. On the music video front, BNS’ clips for The Polyphonic Spree and Muse each earned MVPA nominations with Muse “Hysteria” taking home the MVPA for Best Visual Effects of 2005.

See the full movie clip here http://www.brandnewschool.com/project.php?id=440.