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22.07.2010 22:05 Age: 12 yrs

SPHERON-VR to exhibit its SpheroCamHDR at Siggraph 2010

Spheron-VR AG, known globally as pioneers in HDR (High Dynamic Range) capture device technology and experts in precision engineered equipment & imaging optics, announce they will exhibit at the 37th International Conference on Computer Graphics and Interactive Techniques, held this year in July at the Los Angeles Convention Center USA.

During the exhibition, Spheron will present its latest version of the HDR Camera – the SpheroCam HDR. The technology has grown into a much valued item within the VFX industry, today being used by many industry players such as, The Mill – London, for 3d advertising productions through to clients such as SONY Picture Imageworks for use in the production of major Hollywood feature films.

The SpheroCam HDR is able to capture 360º spherical images in a single scan. With 26 f-stops of exposure and clarity of up to 50 mega-pixels, the SpheroCam HDR provides the optimum image quality for 3D image based rendering. The camera is also able to record spatial data, using its 3D immersive measurement technology; it enables CG objects to be placed into any location - bridging the gap between real world photography and computer graphics modeling.

Oscar winning VFX veteran Tim McGoveron and board member of the Visual Effects Society, said of the technology - ‘It solves so many onset FX data gathering issues that had previously slowed down productions. The time it use to take to measure or survey sets and locations as well as shoot an imperfect physical chrome sphere photographically, then shooting reference lighting objects / data was always an imposition on the live-action crew as well a less precise practice. This is a faster more accurate solution. I think the engineering and technology Spheron have applied to this area of film making is ingenious.’

Visit Spheron VR in Siggraph 2010 at stand number 1011.


SPHERON-VR AG is one of the most innovative companies in the area of visual information technologies. Core products of the German headquartered company are digital HDRi camera systems for full spherical photography as well as workflow-integrated image processing and database applications. Designed to fit the needs and requirements of many industry sectors, the companies major markets are Photorealistic Visualization & Computer Graphics (CGI) and database driven Visual Asset Management solutions in the areas of crime scene investigation, security, fire and tactical training. Comprehensive service offerings complete the professional portfolio.

SPHERON-VR AG is based in Germany, where it develops, manufactures and delivers its technologies and solutions.  Strategic partnerships and sales channels allow SPHERON-VR AG to offer their unique portfolio to a worldwide market.

Additional information is available on the company's website: www.spheron.com